Video Games Industry Memo

Video Games Industry Memo

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Video Games Industry Memo
Video Games Industry Memo
Ask George, June 2025

Ask George, June 2025

Switch 2 reviewed, game budgets unpacked and generative AI thoughts

George E. Osborn's avatar
George E. Osborn
Jun 13, 2025
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Video Games Industry Memo
Video Games Industry Memo
Ask George, June 2025
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  • I give a cautious thumbs up to the Switch 2 after spending a week with it

  • I explore how game budgets are shifting in a maturing market

  • I explain why the SAG-AFTRA AI deal should mark a turning point in wider negotiations

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Hello everyone,

It’s time for the latest Ask George column, where I answer questions from readers to the delight of VGIM Insiders.

This month, I run the rule over the Switch 2, shifting video game budgets and discuss how SAG-AFTRA’s generative AI deal should be closely looked at by policy makers.

If you’d like to read Ask George, you can do so by signing up as a paid subscriber to the newsletter.

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Source: Nintendo

Is the Switch 2 worth getting? - Matt

Yes, it is. I’ve spent the past week with Nintendo’s newest device and I’ve been really impressed with what Nintendo has produced.

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